value

what makes something valuable? for many, high end fashion brands represent the finer things in life. this obsession with wanting to consume the most expensive and flashiest products as a way to enforce status, no matter the cost, was the inspiration behind value. this zine critiques the large role brand names play when assessing value and expose how indulging in an excess of material objects can lead to a loss of identity. value was featured in 21minus at the museum of contemporary art and you can view the full issue here.





false realities

the accompanying video to the value zine, false realities, expands on the theme of consumerism by focusing on three products (louis vuitton bag, airpods and coca cola), all of which are heavily branded to be desired beyond their immediate use. this video contrasts the grand fantasies tied to these products through advertising with the often much bleaker realtiy.