Anti is a high-end beauty brand aimed at Gen Z with the spirit of rebelling against conventional norms enforced by society. The products are gender neutral and feature niche, unique potions and masks rather than general cleansers and moisturizers. The brand is targeted to those who treat their skincare routine as a form of self care, rather than just an afterthought before going to bed.
Anti is a high-end beauty brand aimed at Gen Z with the spirit of rebelling against conventional norms enforced by society. The products are gender neutral and feature niche, unique potions and masks rather than general cleansers and moisturizers. The brand is targeted to those who treat their skincare routine as a form of self care, rather than just an afterthought before going to bed.
